Abigail Wilber ‘23 (CAHNR) is learning and implementing marketing strategies, practices, and tools to help advance UConn Extension’s digital presence to ensure their content resonates and reaches as many of Connecticut’s residents as possible. Using Salesforce, Wilber helps Extension complete vital activities like email marketing, transcripts for accessibility, and records management.
Wilber recently completed her associate of applied science degree in animal science, a program offered through the Ratcliffe Hicks School of Agriculture. She is transferring into the Department of Agricultural and Resource Economics in the fall with a concentration in business management and marketing, thanks in part to her experience with UConn Extension this summer.